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25,000 artisans across eight states work as proud entrepreneurs, thanks to one man¡¦s vision

By: Albert Rodrik

N.K. Chaudhary, M.D., Jaipur Rugs is one of the most unassuming and modest persons I have met.
From modest beginnings in the late-90s, his ¡¥Jaipur Rugs Company¡¦ has built its entire business model around having village artisan¡¦s work as entrepreneurs. Today, 25000 artisans- mainly women- engage in weaving or reeling as a home-based occupation. Jaipur Rugs Co provides ¡¥door service¡¦ to these artisans by delivering raw materials, providing training and quality checks, arranging financing for looms, and picking up the semi-finished carpets and rugs.
The scale and efficiency of this outsourced manufacturing model is astounding, and clearly a win-win arrangement for the company as well as artisans. Weavers across eight states (Gujarat, Rajasthan, UP, Bihar, Jharkand, Orissa, West Bengal and Nagaland) earn 80/- to 100/- per day. Before Jaipur Rugs Co came into the picture, they could typically earn just about 30/- with middlemen pocketing most of the margins.
With his belief that ¡§enabling is more important than charity¡¨, N.K Chaudhary is committed to adding 5000 looms and engaging 30,000 more artisans in the near future

Article Source: http://www.articleresourceindex.com

www.jaipurrugs.org

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