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Go Beyond the Usual

By: Remy Lebeau

What do you consider most when buying promotional products? Is it the price? The general look of the item? How good your logo would look on it? There are a million things you can ask yourself before you purchase the giveaway that could make or break your marketing plan.

One important consideration would be whether you should go with the classic promotional items or try something unconventional. When everyone else is opting for a shirt with a logo or a mug emblazoned with the company name, should you go with the flow?

While the classic promotional products have certainly passed the test of time, novelty has its points. David Ogilvy of advertising giant Ogilvy & Mather, puts a strong emphasis on the BIG IDEA in his book Confessions of an Advertising Man. Known as one of the most influential figures in the field of marketing, Ogilvy believes that “it takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”

In promotional marketing, the same precepts follow. Originality is still the best approach. Interest-grabbing items will standout especially in big events (such as trade shows and conventions) where everyone else has something to offer the potential client.

A fair note of warning though, choose something that won't end up in the trash bin or in a dark corner collecting dust. To avoid such horrible ends to your giveaway, consider a promotional item that draws attention to itself yet has some degree of use for the recipient. Oddly shaped pens or custom-cut notepads are good examples. It is important at this point to ask yourself if you would like to receive such an item.

In choosing your promotional product, you should also try to find something that complements your company's branding. Say you were in the construction business, a pocket screwdriver or a tape measure would be great gifts to give away.

In short, think out of the box, but don't forget to use your common sense. Unique items which are usable and represent your company well are great alternatives to classic promotional products.

Article Source: http://www.articleresourceindex.com

Remy is a Promotional Adviser specializing on Custom Mugs Shop, Promotional Event Giveaways and Custom Key Chains Store.

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