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Kiosk-Navigation and Its Usability

While kiosks prove to be big gains in terms of marketing or sales, they require careful planning and design before installing. The entire success of a kiosk is mainly dependent on where you put up a kiosk, how well you display information on it, and how effective is it in maintaining the attention of the user till his objective is fulfilled.

¡¥Navigation¡¦ of information on the screen of a kiosk becomes a critical component of the success recipe, as it directly affects the time each user spends and his interest levels at a kiosk. An intelligent navigation can keep him glued to the screen of the kiosk and make him come back to it time and again.

¡¥Kiosk navigation¡¦ primarily refers to the logic and manner in which a user is prompted to switch from one page of information to another. This is largely dependent on the content, its structure, design and the software that is handling the movement across different sets of information. Making effective kiosk navigation requires an expert and sound team that have the experience to handle designing and delivery of kiosks for varying business verticals.

Kiosk navigation types

There are primarily two kinds of kiosk businesses. Navigation varies according to these two types. Firstly, is the case where large retail or business chains enter into a franchisee arrangement with a smaller kiosk provider. The kiosk service provider sells kiosks to this company in large volumes of sales and use. Most of such kiosks have a navigation pattern that is suited to the company products, customised to the company image or brand, and designed as per company needs. Navigation is developed as per product specific needs, often with deep involvement and role of the company buying the kiosk.

The second kind is a self-service general kiosk, in which people can use the equipment at the kiosk without a specific purpose and specialised need. Such kiosks are more general in their design and technique and can handle simpler sets of information. They need simpler customisation and are well suited for information display and guidance.

Navigation and usability elements

Navigation makes the usability of a kiosk complex or simple. It helps the user to take decisions faster or transact faster. It also makes the process of transaction or information exchange simpler. Good navigation would entail certain basic steps as below ¡V
1. Identify all the possible objectives of a kiosk user and identify your business
services that can meet the objectives at the kiosk
2. Generate logical flows of information about the service leading to the option of
buying the service. Flows of information can be static or animated.
3. Identify the smartest and simplest manner of executing the transaction
4. Ensure easy access to the service after payment
5. Think about other related and crucial information that you can share with the
user in between the time he spends from step 1 to 4 above. Generate options
for him to know more.

Other than these standard steps there are factors of choosing the right layout, the right type of kiosk design, screens, input and output devices, connectivity parameters, and the right software. All these result in the installation of a successful and effective kiosk.

We at www.kiosks-uk.com, have years of experience in handling kiosks for the widest possible business segments. If you need to consider or decide on issues involving the purpose and nature of users, navigation aspects, types and makes of kiosks, contact us for expert advices and turn key solutions. For more information on kiosks, the different types of kiosks, and their navigation and usability, visit us today.

Article Source: http://www.articleresourceindex.com

John Wardle is a well known author who writes articles for kiosks-uk.com, the leading Kiosk solution provider & supplier offering interactive & cost effective and touch screen kiosks products in attractive design & style. www.kiosks-uk.com, the one stop shop for interactive point of sale kiosks.

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