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Colleen Davis's Articles in Advertising

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Deal Breakers If you’ve read any of my marketing advice articles, you likely already know how important I think having a professional looking print business card is to your face to face marketing efforts. Five Times to Send Postcards to Customers Even in today’s internet age, some traditional marketing techniques can still be wildly effective. One example is postcard marketing. Postcards are still much more likely to be read than direct mail letters Steps to Better Branding We have all heard the term "brand" many times but few truly understand what it is. Your brand is your product's reputation and aura all wrapped into one. It is the visceral feeling which arises when consumers see your logo or packaging. Some Little Known Secrets to Advertising Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures Cultivating Your Business Image When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others. How To Create A Marketing Plan If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. The One That (Almost) Got Away You can’t win them all. I know, that’s cold comfort when that prospective buyer walks out your front door just when you were sure they were about to lay down money for that big ticket item you’ve been trying to sell for weeks. Use Your Logo in Ways People Will Remember When you create your marketing materials, you need to make sure that you’re incorporating your logo on everything – from brochures and posters to your business cards. Things to Consider When Designing and Printing Marketing Collateral Creative small business owners seek to utilize every avenue available to get their messages out. The interactive world is obviously hugely popular today. However, many business owners focus online exclusively to the detriment of their overall marketing strategy. 6 Business Card Don'ts Business cards are starting to become lost in our era of technology. Why give out a business card when you can just email your information to someone? The 7 Top Principles of Selling Every industry has principles it follows to be successful. Selling also has its own set of principles that you as a marketing or sales specialist should follow: Put Your Calendar to Work One of the best ways to market your company effectively is using custom calendars. By keeping track of all of your marketing efforts and any marketing-related events you can better stay on track and know where to direct your efforts. An Artful Perspective Toward Advertising Media philosopher Marshall McLuhan called advertising "the greatest art form of the 20th century." Advertising has been called art, and art is becoming an integral part of advertising. How Cross Promotion Can Boost Your Business You know the saying “Two heads are better than one”? That applies to many areas in life and business, and especially in marketing. This idea is demonstrated in what is called “cross promotion." Things to Know Before Making Business Cards Business cards can be a fabulous way to advertise a company, large or small. Word-of-mouth advertising is one of the strongest techniques in the marketing industry. Improving Your Advertising When it comes to advertising, there are certain details that never change. Certain businesses are going to have certain unique takes on how best to promote their products, but they are still likely to abide by the general rules of thumb. 4 Ways To Create A Strong Logo For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. How to Make an Effective Company Newsletter Even in this high-tech age we live in, a simple newsletter can still be a tremendous tool for your company in your marketing efforts. They are relatively inexpensive, they can give a personal feel to your advertising Properly Handling Product Development Developing a new product within any kind of company can be a difficult process. When upgrading an existing product it isn’t hard to figure out exactly how long the process is going to take based on past experience Perfecting Your Designs Creating the perfect catalog design can be a difficult process. There’s no reason to make it even more difficult by forming a hostile relationship with your design team. I doubt anyone does it on purpose, but when people on both sides don’t properly handle a project, tension can quickly build. Be Careful Not to Rush Into Outside the Box Thinking There is a great “Monty Python” skit where a man is addressing a crowd that obviously will do anything he commands. The crowd acts only as a group, with no individual ever speaking on his or her own. The New Age of Marketing This is the age of the Internet. I bet whoever is reading this is going to be reading it from a website. How many countless millions are online at this very moment? I wouldn’t even bother counting. Understanding the Marketplace The most important guiding force for any kind of marketing campaign will always been the society it’s aimed at. How often does one encounter a society that doesn’t change at all? The Understated Benefits of the Door Hanger When talking about any business of any kind a recurring theme is going to keep coming up: forming a customer base. There’s a very good reason for it. It doesn’t matter the size of a company or how long they’ve been in business. Completing Your Marketing Checklist Everybody judges a book by its cover. They’re going to do this to your business too. Everyone understands this, that’s why all the stores on Main Street have a display case. Everyone understands this, but no one realizes that this applies to all of your marketing materials. The Need To Get Personal With Your Consumers Knowing the demographics of your target clients is crucial to creating yourself an effective marketing campaign such as your brochure printing, poster printing, and direct mail marketing materials. How To Effectively Execute Your Product Line’s Debut Into The Market Getting your product to your market is perhaps one of the goals you have to accomplish as a business owner. Mind you, the path to successful marketing of your product is not without any problems and troubles.

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