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Kevin Sinclair's Articles in Advertising

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  • Five Ways to Make Your Advertising Work Harder
    One of the sharpest minds in the direct response marketing business is fond of advising potential advertisers that creativity is not a positive virtue for an advertising copywriter.
  • 7 Factors Of An Effective Advertising Campaign
    You've probably heard the old saying - I know that half of my advertising dollars are wasted, if I only knew which half! Although it's not possible to know all the factors that go into effective advertising, there are a few elements that are crucial to an ad campaign that is profitable.


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