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Robert II Smith's Articles in Branding

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  • Marketing
    As for me, the main thing in the ad is: to show, to attract, to make me wanna buy. My main wish when I’m watching the ad is not to think or some technical asrect of how is it made, but the main idea is to relax to see a good picture, to enjoy.
  • Effectiveness Of Online Branding
    The topic of online shopping has been of particular interest to practitioners, academics and marketing strategists and lot of research has already gone into determining whether online companies perform better than their brick-and-mortar counterpart and whether expanding operations online improves profitability, revenue and brand reputation.


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