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Shawn Hickman's Articles in Search Engine Optimization

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Search Engine Optimization and Massive Website Traffic Search engine optimization, is when you format your web pages so that they are most likely to be found and indexed by search engines. People are starting to want to make their choices based on what they themselves can know or find out. Get Listed in Google and Get Free Website Traffic The title is vitally important to how Google and the other search engines rank you. It's probably the single most important part of a webpage. Choosing The Right SEO Keywords The first step is to brainstorm and make a list of, say, 25 of what you think might be keywords and phrases a web searcher would use to find your page. Google, SEO, and Quality Links Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let's take a stroll down memory lane to see how far things have come. How To Build A Search Engine Friendly Web Site There are many aspects in regards to search engine optimisation. There are on-page procedures such as optimising meta tags, titles, page copy, urls, alt tags and the like. Are You Lost In The Search Engine Maze? There are many things that need to be accomplished to ensure that your site is optimized for the best results. Search Engine Optimization World is here to put your companies placement above your competition. RSS Feeds and Search Engine Optimization I have been asked many times if adding RSS feed content to your web site helps improve page rank and web site placement in the free search listings. First we have to look at RSS and if its right for your web site. Search Engine Optimization (SEO) and Internet Marketing I know every one wants to get top placement in the 3 major search engines; Google, Yahoo, and MSN. You work hard getting the right keywords, adding great keyword filled content to your site, and getting great back links pointing to your site. Search Engine Optimization & Search Engines So you have your site optimized for search engines with quality content, navigable links, and keywords specific to your industry. But it has been several months and you still are not showing up on the first or second page of results in Google, Yahoo, or MSN. Is Google Planning Another Page Rank Update? Those of you that pay attention to the Google Page Rank are still waiting for another Google update. It's been almost 90 days since the last Google update and word around the web is that Google should be doing another mass update in August. Meta Tags in Search Engine Optimization Meta tags are still a very important part of search engine optimization. Search Engine spiders see meta tags as instructions on how to categories your web site content, what pages to index and not index, and what your web site content is all about. Getting Listed The Waiting Game of SEO Getting your site listed for the right keywords takes lots of hard work and time. We have all done the research, wrote the right page content, submitted our site to the search engines, placed the right meta tags in the pages and waited to see if our hard work has paid off. Been banned by Yahoo!? It is interesting to watch the varied reactions to the new Yahoo! search. As a spectator I can sit back and take it all in and form my own opinions. I can then apply my ideas to my clients and watch them succeed. One such topic of interest of late is Yahoo!'s policy on spam in the index The Growing Pains of Search The little search marketing companies are unfurling their new wings and trying to peer over the edge of the nest. Suddenly, VC firms are looking at search marketing technology with stars in their eyes. It's beginning to seem that a few people are going to make a lot of money in this industry. And we've even got internal politics. All signs of an industry that's finally ready for a run at the main stage. SEO - A Short Course A search engine optimization overview for the general web site owner.

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